the first one I prefer the long version like the one shown here... for the second one I think the broadcast chopped down, split into two commercials way is much tighter and cuts so that the timing is funnier...
as far as operating systems I have found OS X to be much, much easier when compared to XP... I did install Ubuntu (Linux) on an old PC though and was really impressed with it, as far as ease of install and use....
When you consider the short term for the different advertising campaigns I think Apple has the better one.... but it is infinitely more annoying and ultimately what each is going for in the end is actually pretty different. Windows is not "selling" anything per se (as opposed to Apple's more direct advertising), but rather just trying to reposition their brand and change that image in the eyes of the consumer.
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